While college students might not be the first target market you think of to target with your next marketing campaign, the benefits of marketing to college students might surprise you. Related reading: Gen Z Marketing Trends: A Field Guide on How to Be Cool 1. ![]() Here are five reasons your brand should offer student discounts. We’re here to tell you that marketing to college students can be done-and when it’s done right, converts this audience of young people into loyal customers for life. Luckily, for the past 30 years, we’ve done all the heavy lifting for you. ![]() Winning over the college audience is the first step to creating life-long customers who will advocate for your brand-and offering students discounts is the way to do that. Despite their changing opinions, media preferences, and communication styles, college students do all have one thing in common: they are shaping the world in their image. ![]() College students are an ever-fickle and ever-shifting consumer audience, but they are a vital one for your brand to target.
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